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Dawn Lacallade is the Manager of IdeaStorm within the Global Communities and Conversations team at Dell Inc. In this role, Dawn manages the technology that drives Dell’s IdeaStorm and the team that engages on the site, evaluates ideas, and steers business action on innovation. Dell’s vibrant online community currently consists of more than 20 properties with over 22 million monthly views. Dell’s IdeaStorm has collected more than 600k votes and almost 9,000 customer-driven ideas.

Dawn has a nine-year history with Dell and has been a member of Community, Corporate Business Group, Manufacturing, and Global Program Management. Prior to joining the IdeaStorm team, Dawn managed the Dell Community Forums and was involved with Dell’s Customer Advocate outreach programs. Dawn is a proud Aggie and holds a bachelors degree from Texas A&M University. Currently Dawn calls Round Rock, TX home and enjoys kayaking, jewelry design, hiking, rock hounding and spending time with her family. Dawn can be found on Twitter @DawnL, Linked-In and Facebook.

As the Online Community Manager for PCWorld.com and Macworld.com, Kellie Parker is responsible for setting the community-building strategies, managing the relationships with community software vendors, and interacting with the community members on both sites. She also manages all member created content on both sites, including blogs and blog comments, product reviews, and wiki knowledge base. She is responsible for all interactive features of both sites, including polls and user contests. She manages the PC World “Letters to the Editor” inbox and edits the “PCW Forum” section of PC World magazine each month. In addition, she writes a community-focused column on PC World, writes an IDG-internal blog focused on community and social networking, and contributes to the Today @ PC World blog on social networking and user generated content news. 

Prior to joining PC World & Macworld, Kellie was a Senior Producer & Online Community Manager with LiveWorld, Inc for 7 years. At LiveWorld, she built and managed some of the web’s largest branded communities, including HBO, A&E, History Channel, QVC and Discovery Channel.

Kellie holds an MBA in Marketing (with Graduate Honors) from Regis University.