Posts Tagged ‘PR’

Chris Schreiber, Account Executive, LaunchSquad

Tuesday, August 12th, 2008

Chris Schreiber

Chris has quickly built a strong resume of technology media relations experience through his work at LaunchSquad. Chris has worked on developing and executing traditional and social media strategies for both enterprise and consumer companies. He relies on his inherent creative skills to create consistently compelling, fresh proactive media campaigns and is passionate about helping companies tell a crisp, engaging story. Chris has worked with a broad range of broadcast, print, and online publications and has been deeply involved in the media communications for the launch of numerous products.

Chris holds a B.A. in Political Science from Vassar College and was a member of the varsity soccer team.

Tessa Greenwood, Account Executive, LaunchSquad

Tuesday, August 12th, 2008

Tessa Greenwood

Tessa Greenwood joined LaunchSquad in 2007 after relocating to San Francisco from New York City.

At LaunchSquad, Tessa has worked on several accounts in the retail, advertising and wireless space. In addition to spearheading social media programs, her work on PR campaigns has garnered coverage in major business, consumer and trade publications including Financial Times, The Los Angeles Times, The New York Times and Real Simple. Broadcast placements include CNN, Fox News and Good Morning America.

Prior to moving to San Francisco, Tessa served as an account executive at Coburn Communication, where she worked on public relations campaigns for Elizabeth Arden, Boots Inc. and Latina magazine, among others. Tessa holds a B.A. in Journalism and English Literature from New York University.

Brett Weiner, Partner, LaunchSquad

Tuesday, August 12th, 2008

Brett Weiner

Since joining LaunchSquad in 2001 as the firm’s fourth partner, Brett has helped the agency evolve into one of the leading boutique technology PR agencies in the Bay Area. Brett previously served as a vice president at Schwartz Communications, where he worked for close to five years.

Throughout his career, Brett has provided clients with strategic and tactical counsel, managed account teams, and worked with influential media and analyst firms. Brett’s a talented PR strategist and works hand-in-hand with LaunchSquad clients to craft and direct PR programs.

Brett manages LaunchSquad’s HR and employee issues and plays an integral role in new business activities. He is known for his thoughtful and insightful advice and counsel, both for clients and the firm overall. Brett has taken multiple clients through successful IPOs and acquisitions, delivered dozens of high-profile media placements (including The Wall Street Journal, BusinessWeek, Business 2.0, and CNBC) and has received several prominent awards for client work. However, one of Brett’s proudest PR achievements was on his own behalf when his wedding announcement appeared on the Tonight Show with Jay Leno. Ask him about it.

Prior to joining Schwartz, Brett promoted new technologies for Scitex in conjunction with the 1996 Summer Olympics and worked in marketing with Thomson Financial Services. Brett is also an award-winning playwright. He received a B.A. in English and Creative Writing from Emory University in Atlanta.